When Olena first reached out to me about a newsletter swap, I wasn’t sold.
The truth? I thought it sounded… a little icky.

But then I opened what she wanted to share—an energy planner unlike anything I’d seen—and suddenly, I got it. I saw her integrity. Her heart. And the value she was offering—not just to me, but to my community.

Olena didn’t just want exposure. She wanted to serve. And that mindset has helped her build something big.

From just 1 subscriber (herself!) on July 1st, she’s grown to 676 subscribers and counting—without ads, without social media, and without needing a massive platform. She’s using newsletter swaps to grow organically, and it’s working.

If you’ve never tried this strategy—or assumed it’s only for people with huge lists—what Olena shares will open your eyes to what’s possible.

Here’s a glimpse of her approach:

5 Things You Can Learn From Olena’s Newsletter Swap Strategy:

1. It’s not about list size—it’s about alignment.
Olena has partnered with people who had only 40 subscribers… and booked four coaching calls from it. Her takeaway? Quality over quantity. A small but aligned audience is more valuable than thousands of cold names.

2. Swaps are not salesy when done right.
You’re not pushing someone else’s content. You’re sharing resources you believe in. It’s about being valuable to your audience—not transactional.

3. Decide to grow, then act like it.
Olena made real progress when she committed to growth and started swapping consistently (2–3 swaps a week). That commitment moved her from “trying” to momentum.

4. Focus on building relationships, not just reach.
Her swap with me led to her joining Hey Girl You Can, doing a YouTube video together, and speaking at this event. That’s what happens when collaboration is rooted in trust, not transactions.

5. Energy drives everything.
As an energy coach, Olena says it best: “You can’t just discipline your way through this. You have to show up energetically.” That energy builds confidence, resilience, and results—even when you’re starting from scratch.

Her entire approach is grounded in value, consistency, and courage.

If you’re feeling stuck trying to grow your audience…
If you’ve been assuming you need a big following to start…
If you want to build with integrity and ease…

This is your sign to try something new. And newsletter swaps could be the thing you didn’t know you needed.

✨ Want to learn her full strategy? Watch Olena’s full 10-minute talk here

Want more stories like this?
Hey Girl You Can is where women grow their visibility, confidence, and income—together. Sign up for the newsletter to get content like this (and more strategies that actually work) straight to your inbox. No fluff. No gatekeeping. Just what works.