Ever been a guest on a podcast, crushed the interview, gave tons of value… and then?
Crickets.

No DMs.
No newsletter signups.
No new clients.

If that sounds familiar, you’re not alone—and you’re definitely not broken.

It’s just that being on a podcast isn’t the goal. Getting visible and converting that visibility into clients is.

Hey Girl You Can Member Darlene Hawley has figured that part out—and in this 10-minute segment, she broke down how she consistently turns guest appearances into paying clients.

She didn’t go viral.
She didn’t hire a PR team.
She didn’t post a million links.

She got clear on her message. She told stories with intention. And she gave one clear call to action.

3 Big Shifts That Helped Darlene Turn Guest Spots Into Clients

1. Nail your message (in one sentence).
Darlene calls this your “attract and stand out” edge. If you can’t say clearly who you help, how you help, and why it matters—in one line—you’ll lose people. Not because they aren’t interested… but because they’re confused.

2. Use stories to move people emotionally.
People don’t buy facts. They move when they feel seen. She teaches a simple reverse storytelling method:

• Start with the emotion you want to create

• Ask two prompting questions

• Back into the story that gets them there

3. Have ONE call to action.
Not five. Not “find me everywhere.” One clear next step. Confused listeners don’t convert—focused ones do.

This is the kind of stuff no one teaches—and it’s why so many women are showing up but still not seeing the results they deserve.

If you’ve been:

• Wondering whether podcast guesting is even worth it

• Noticing little to no ROI from interviews

• Ready to turn visibility into actual business

📥 Watch Darlene’s full talk here and grab her free “Attract + Stand Out” Guide (bonus tracker included!).

At Hey Girl You Can, we don’t just hype you up—we give you real strategies that elevate your work, your voice, and your income. This series is packed with the kind of tactical brilliance most people gatekeep.

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